Privacy Policy

Last updated: July 2026

This privacy policy explains how Dealmakers Academy collects, uses and protects your personal information when you visit our website, use our content, complete a form, download a resource, book a call or contact us.

For the purposes of this policy, "we", "us" and "our" refers to Dealmakers Academy.

Who We Are

Dealmakers Academy provides educational content, interviews, articles, case studies and resources for entrepreneurs, investors and business owners who want to learn more about buying, growing and selling businesses.

  • Website: dealmakersacademy.co.uk
  • Business name: The Dealmakers Academy Ltd
  • Contact email: hello@dealmakers.co.uk

What Information We Collect

We may collect the following information when you use our website:

  • Your name
  • Your email address
  • Your phone number, if you choose to provide it
  • Your business name, if relevant
  • Information you submit through website forms
  • Details about resources, downloads or enquiries you request
  • Technical information such as your IP address, browser type, device information and website usage data

We only collect information that is relevant to how you use our website and services.

How We Collect Your Information

We may collect personal information when you:

  • Fill in a contact form
  • Request a free resource or toolkit
  • Sign up to receive updates or marketing emails
  • Book a call or make an enquiry
  • Interact with our website
  • Contact us directly by email, phone or another method

We may also collect limited technical data through cookies and analytics tools to help us understand how visitors use the website.

How We Use Your Information

We use your information to:

  • Respond to your enquiries
  • Send you requested resources or information
  • Provide access to relevant content, training or services
  • Manage bookings or consultation requests
  • Send marketing emails where you have opted in or where we have a legitimate interest to do so
  • Improve our website, content and user experience
  • Monitor website performance and security
  • Keep appropriate business records

We will not sell your personal information to third parties.

Our Lawful Basis for Using Your Information

We rely on one or more of the following lawful bases:

  • Consent: where you have chosen to receive marketing communications or opted in to a specific activity.
  • Contract: where we need your information to provide something you have requested.
  • Legitimate interests: where we use your information to respond to enquiries, improve our website, promote relevant services or manage our business.
  • Legal obligation: where we are required to keep certain information for legal, accounting or regulatory reasons.

You can withdraw your consent to marketing communications at any time by using the unsubscribe link in our emails or contacting us directly.

Marketing Communications

If you choose to sign up for updates, download a resource or make an enquiry, we may send you relevant information about Dealmakers Academy, business acquisition education, events, resources or related services. You can unsubscribe from marketing emails at any time.

Cookies and Analytics

Our website may use cookies and similar technologies to improve your browsing experience, understand how visitors use the website and support marketing activity.

Cookies may collect information such as pages visited, time spent on the website, browser type, device type and general location data.

You can control or disable cookies through your browser settings. Some parts of the website may not work as intended if cookies are disabled.

Who We Share Your Information With

We may share your information with trusted service providers who help us run our website and business. This may include:

  • Website hosting providers
  • Email marketing platforms
  • Analytics providers
  • Booking or CRM systems
  • Payment processors, where applicable
  • Professional advisers such as accountants, legal advisers or compliance consultants

These providers are only allowed to use your information where necessary to provide their services to us.

We may also share information where required by law or to protect our legal rights.

International Transfers

Some of the systems or service providers we use may process data outside the UK. Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place to protect your personal information.

How Long We Keep Your Information

We only keep your personal information for as long as necessary for the reason it was collected.

This may include keeping enquiry records, booking details, marketing preferences, transaction records or business records for a reasonable period. Where information is no longer needed, we will delete it or anonymise it securely.

How We Protect Your Information

We take reasonable technical and organisational steps to protect your personal information from loss, misuse, unauthorised access, disclosure or alteration. However, no website or online system can be guaranteed to be completely secure.

Your Rights

Under UK data protection law, you have rights in relation to your personal information. These may include the right to:

  • Request access to the information we hold about you
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete your information in certain circumstances
  • Ask us to restrict how we use your information
  • Object to certain types of processing
  • Request a copy of your information in a portable format
  • Withdraw consent where we rely on consent to process your information

To exercise any of these rights, please contact us using the details above.

Complaints

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection matters.

Website: ico.org.uk

Updates to This Policy

We may update this privacy policy from time to time. Any updates will be posted on this page with a revised "last updated" date.