EXPERT INTERVIEW

Buying an Insolvent Business

M&A broker Rob Goddard spent 15 years negotiating for sellers — then he took the plunge and bought a business himself. Here's what he learned.

16 min 58 sec Rob Goddard

About This Interview

Buying an insolvent or failing business is not for the faint-hearted. You need to know what you are doing — or financial pain and stress will follow.

Rob Goddard is a successful M&A broker with 15 years experience negotiating for sellers. He's seen deals from every angle — but he finally took the plunge and bought a business himself.

In this interview, Rob shares his unique perspective from both sides of the table. He explains what it really takes to buy a struggling business, the pitfalls to avoid, and why his years of deal-making experience proved invaluable when he became the buyer.

What You'll Learn

  • Why buying an insolvent or failing business carries unique risks — and when it's worth it
  • Rob's personal story: why a seasoned M&A broker finally bought a business himself
  • The critical knowledge you need before attempting a distressed acquisition
  • How to avoid financial pain and stress when navigating these high-stakes deals

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