INTERVIEW · FIRST ACQUISITION · 2025 🏆 New Dealmaker of the Year 2022

My First Business Acquisition: Hardware Store

Jonathan Jay speaks with Alison Roylance-White — award-winning female dealmaker and New Dealmaker of the Year 2022 — about how she bought a hardware store in Kent without using any of her own money, and what it took to get there.

23 min 23 sec Jonathan Jay & Alison Roylance-White Hardware Store · Kent

First Acquisition

A hardware shop in Kent with none of her own money

Sector Selection

How Alison identified the right sector for her skills

The System

Why following a proven process is everything

About This Interview

Alison Roylance-White was crowned New Dealmaker of the Year 2022 — an extraordinary achievement for a female dealmaker in a space often dominated by men. In this revealing interview with Jonathan Jay, Alison shares exactly how she acquired a hardware store in Kent without using any of her own money, and the full strategy behind it.

Alison's journey began with clear motivations: financial freedom, the ability to fund her lifestyle goals, and the flexibility to run a business from anywhere in the world. She shares how she approached sector selection, why she initially considered garden centres before landing on a hardware store, and what the experience of completing her first acquisition felt like in practice.

What You'll Discover

  • How Alison acquired a hardware store in Kent without using any of her own money — and the financial benefits of the purchase
  • Her motivation for buying an existing business: financial freedom, lifestyle goals, and the ability to operate from anywhere in the world
  • How Alison approached sector selection — looking at garden centres first before identifying hardware retail as the right fit for her skills and experience
  • The importance of following a proven acquisition system and why deviating from it creates unnecessary risk
  • Why using solicitors properly is a non-negotiable part of any successful acquisition
  • The case for going bigger — why thinking small limits your acquisition potential and how to change your mindset around deal size
  • How Alison found the money to complete the purchase, and the financial structure behind the deal
  • Practical inspiration for anyone — particularly women — considering their first business acquisition

New Dealmaker of the Year 2022

Alison Roylance-White was awarded this prestigious recognition by Jonathan Jay's Dealmakers Academy — a testament to her rapid progress and exceptional results as a first-time business buyer.

Ready to make your first acquisition?

Get Jonathan Jay's free business buying toolkit and follow the same system Alison used